Web content is the text, visual, or aura content found as part of the user experience on the website. This may include - among others - text, images, sound, video, and animation.
In Information Architecture for the World Wide Web , Lou Rosenfeld and Peter Morville write, "We define content extensively as 'things on your website'. This may include documents, data, apps, e-services, images, audio and video files, personal web pages, email message archives and more. And we include the goods of the future as well as the goods that exist. "
Video Web content
Starter
When the Internet began with a US Government research project in the late 1950s, the web in its current form did not appear on the Internet until after Tim Berners-Lee and his colleagues at the European laboratory (CERN) proposed the concept of linking documents with hypertext. But not until Mosaic, the pioneer of the famous Netscape Navigator, emerged that the Internet became more than just a file presentation system.
The use of hypertext, hyperlinks, and page-based information sharing models, introduced with Mosaic and later Netscape, helps define web content, and the establishment of websites. Currently, websites are mostly categorized as specific types of websites according to the content on the website.
Maps Web content
Page concept
Web content is dominated by the concept of "page", its beginnings in academic settings, and in settings dominated by pages written, the idea of ​​the web is to connect directly from one academic paper to another academic paper. This is a truly revolutionary idea in the late 1980s and early 1990s when the best links could be made is to quote references in the middle of the type of writing and the names referring to the bottom of the page or on the last page. from academic papers.
When it is possible for everyone to write and have a Mosaic page, the concept of "home page" obscures the idea of ​​a page. It's possible for anyone to have a "webpage" or "home page" which in most cases the website contains many physical pages though called "pages". People often cite their "home page" to provide credentials, links to anything someone else supports, or other individual content that someone wants to publish.
While "the web" may be a resource we used to "get" certain locations online, many different protocols are called to access embedded information. When we're given an address, like https://www.youtube.com, we expect to see various web pages, but on every page we have pinned tools to watch "video clips".
HTML web content
While we may embed various protocols within web pages, "web pages" composed of "HTML" (or some variation) content is still the dominant way in which we share content. And while there are many web pages with local ownership structures (typically, business websites), millions of abundant websites are structured according to common core ideas.
The Blog is the type of website that mainly contains webpages written in HTML (although bloggers may not be at all aware that webpages are compiled using HTML because of the possible blogging tools). Millions of people use online blogs; a blog now is a new "front page", that is, a place where the persona can disclose personal information, and/or build a concept for who this persona is. Although blogs can be written for other purposes, such as promoting a business, the essence of a blog is the fact that it's written by "people" and that person reveals the information from his perspective. Blogs have become very powerful weapons used by content marketers who want to increase their site traffic, as well as, ranking in search engine result pages (SERPs). In fact, new research from Technorati shows that blogs now outperform social networks for consumer influences (Technorati 2013 Digital Influence Report data).
Search engine sites are mostly HTML content, but also have a normally structured approach to disclosing information. Search Engine Result Page (SERP) displays the title, usually the search engine's own name, and then lists their website and web address. A list of web addresses is listed in order of relevance according to the search query. Searchers typically type in keywords or keyword phrases to find or search for what they're looking for on the web.
Discussion boards are sites that contain "textual" content that is organized by HTML or some variations that can be viewed in a web browser. The driving mechanism of discussion boards is the fact that registered users and once registered can write posts. Often the discussion board consists of posts that ask some type of question which other users can provide answers to those questions.
The Ecommerce site consists mostly of textual material and embedded with images displaying images of items for sale. However, there are very few sites that are compiled page by page using multiple HTML variants. Generally, web pages are compiled when presented from the database to customers using a web browser. However, users see most text documents arrive as web pages for viewing in a web browser. An ecommerce site is usually set by software that we identify as a "shopping cart".
Wider view
While there are millions of pages that consist mostly of HTML, or some variations, we generally see data, apps, E-services, images (graphs), audio and video files, personal web pages, archived email messages and more files and data systems as belonging to websites and web pages.
While there are hundreds of ways to pass information on websites, there is a general knowledge of search engine optimization that needs to be read as suggestions on how anything but text should be sent. Currently, search engines are text-based and are one of the common ways people use browsers to search for sites of interest.
When talking about SEO or Search Engine Optimization, web content is divided into basic formats considering the structure of today's websites. They,
- Non-Template Web Content
In this case, the website provides a blank space where web content is written in the form of paragraphs and bullets. The information written on this page beautifies the services and facilities provided by the company. Non-template content is generally used because, they have fewer number of graphs of information involved and can be customized. This makes the website fast and in the process reduces website load time.
- Template Web Content
Web template content is where information is written in a particular format provided on a web page. A specific piece of web content is written in a fixed space. This web content includes graphs and structural design. Web content templates are more common among websites today.
Content is king
The phrase can be interpreted that - without the original and desirable content, or consideration for the commercial rights and interests of the content creator - any media endeavor is likely to fail due to the lack of interesting content, regardless of other design factors.
Content can mean any creative work, such as text, images, images, or videos. "Content is King" is a current meme when setting up or building a website (though Andrew Odlyzko in "Content Not King" believes otherwise). Text content is very important for search engine placement. Without the original text content, most search engines will not be able to match search terms to site content.
Quality content
Quality content is a very common phrase used to describe non-focused content to improve clickbait culture but more to help those who pass through it. Websites are considered to be content farms that manipulate keywords to attract search engines to their website, but are considered to have poor quality content. Quality content promises a lower bounce rate because users find that the content is useful and lasts for longer. In contrast, content agriculture has a higher bounce rate, as users tend to be non-permanent after finding that content focuses solely on fooling search engines. Some companies fill their web pages with very high keyword density and use techniques like creating SEO-friendly pages. The use of this technique is redundantly marked as a black-hat SEO technique by the Google algorithm.
Content management
Because websites are often complex, the term "content management" emerged in the late 1990s identifying methods or in some cases a tool to organize all the different elements to load on the website. Content management often means that in businesses there are different people who have different roles to do with content management, such as content writer , editor , publisher , and administrator . But it also means there may be a content management system in which each of the different roles is set to provide their assistance in operating the system and organizing the information for the website. A business can also use a variety of content protection measures, which are usually technologies used to try to thwart copying without permission.
While businesses can manage to collect, store, and represent the information online, the content requires organizations in such a way as to provide the reader (browser) with an easy-to-use "customer experience" to ensure the site is navigable easily, and that the website can fulfill the role given to him by the business, ie sell to customers, market products and services, or notify customers.
Geo targeting
Geo-web content targeting in Internet marketing and geomarketing is a method of determining the geolocation (physical location) of a website visitor with a geolocation software and sending different content to that visitor by location, such as country, region/state, city, metro code/code post, organization, internet protocol (IP) address, ISP, or other criteria.
A common example for different content by choice in geo-targeting is the FedEx site at FedEx.com where users have the option to select their country's location first and then presented with different site or article content depending on their choice.
Automatic different content
With different automated content in Internet marketing and geomarketing, the delivery of different content based on geo geoco- logical and other personal information is automated.
See also
References
Source of the article : Wikipedia
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