Myspace (styled as MySpace ) is a social networking website that offers friends' interactive networks of friends, profiles, blogs, groups, photos, music and videos. Myspace is the world's largest social networking site, from 2004 to 2010. The office is headquartered in Beverly Hills, California.
Myspace was acquired by News Corporation in July 2005 for $ 580 million, and in June 2006 surpassed Google as the most visited website in the United States. In April 2008, Myspace was taken over by Facebook in number of unique visitors worldwide, and was beaten in number of unique US visitors in May 2009, although Myspace generated $ 800 million in revenue during fiscal 2008. Since then, the number of Myspace users has continued to decline although there are some redesigns. In January 2018, Myspace ranked 4,153 with total Web traffic, and 1,657 in the United States.
Myspace has a significant influence on pop culture and music and created a gaming platform that launched the success of Zynga and RockYou, among others. Despite overall decline, by 2015 Myspace still has 50.6 million unique monthly visitors and has a pool of nearly 1 billion active and inactive registered users.
As of June 2009, Myspace employs about 1,600 employees. In June 2011, Specific Media Group and Justin Timberlake jointly bought the company about $ 35 million. On February 11, 2016 it was announced that Myspace and its parent company had been purchased by Time Inc.
Video Myspace
Histori
2003-2005: Permulaan
In August 2003, several eUniverse employees with Friendster accounts saw potential in its social networking features. The group decided to mimic the more popular features of the website. Within 10 days, the first version of Myspace is ready to launch, implemented using ColdFusion. Complete financial infrastructure, human resources, technical expertise, bandwidth, and server capacity are available for this site. The project is overseen by Brad Greenspan (eUniverse Founder, Chairman, CEO), who runs Chris DeWolfe (CEO of MySpace), Josh Berman, Tom Anderson (initial president of MySpace), and the programmer team and resources provided by eUniverse.
The first Myspace users are employees of eUniverse. The company held a contest to see who can register most users. eUniverse uses 20 million users and e-mail subscribers to inhale life into Myspace, and move it to the head of the social networking website package. A key architect is technology expert Toan Nguyen who helped stabilize the Myspace platform when Brad Greenspan asked him to join the team. Aber Whitcomb's co-founder and CTO played an integral role in the software architecture, utilizing ColdFusion's superior development speed compared to other dynamic server-side servers at the time. Although more than ten times the number of developers, Friendster, developed in JavaServer Pages (jsp), can not keep up with the development speed of Myspace and cfm.
The MySpace.com domain was originally owned by YourZ.com, Inc., which was intended until 2002 to be used as an online data storage and sharing site. In 2004, it shifted from file storage services to social networking sites. A friend, who also works in the data storage business, reminded Chris DeWolfe that he had previously purchased the MySpace.com domain. DeWolfe recommends that they charge for basic Myspace services. Brad Greenspan justifies the idea, believing that keeping MySpace is still needed to make it a successful community.
2005-2008: Increase and purchase by News Corp.
Myspace is rapidly gaining popularity among teenagers and young adult social groups. In February 2005, DeWolfe held talks with Mark Zuckerberg about acquiring Facebook but DeWolfe rejected Zuckerberg's $ 75 million offer.
Some Myspace employees, including DeWolfe and Berman, can buy equity on the property before MySpace and its parent company eUniverse (now renamed Intermix Media) were purchased. In July 2005, in one of the company's first major Internet purchases, Rupert Murdoch's News Corporation (parent company of Fox Broadcasting and other media companies) purchased Myspace for US $ 580 million. News Corporation had beaten Viacom by offering a higher price for the website, and the purchase was seen as a good investment at the time. Of the purchase price of $ 580 million, approximately $ 327 million has been attributed to the value of Myspace in the opinion of fairness of financial advisers. Within a year, Myspace has tripled the value of its purchase price. News Corporation sees purchases as a way to leverage Internet advertising, and directs traffic to other News Corporation properties.
After losing the bidding war for Myspace, Viacom Sumner Redstone chairman shocked the entertainment industry in September 2006 when he fired Tom Freston from the CEO position. Redstone believes that the failure to acquire MySpace contributed to a 20% decline in Viacom's share price in 2006 to the date of Freston's expulsion. Freston's successor as CEO, Philippe Dauman, was quoted as saying "never let another competitor beat us in the cup". Redstone told interviewer Charlie Rose that losing MySpace has been "embarrassing", adding, "MySpace sits there to fetch $ 500 million" (Myspace is sold in 2012 by News Corp for $ 35 million.)
In January 2006, Fox announced plans to launch the UK version of Myspace in an effort to "enter the UK music scene", which they did. They released versions in China and launched similar versions in other countries.
The record of 100 million was made on August 9, 2006, in the Netherlands.
On November 1, 2007, Myspace and Bebo joined the Google-led OpenSocial alliance, which includes Friendster, Hi5, LinkedIn, Plaxo, Ning and Six Apart. OpenSocial is to promote a common set of standards for software developers to write programs for social networking. Facebook remains independent. Google did not succeed in building Orkut's own social networking site in the US market and used the alliance to present a counterweight to Facebook.
In late 2007 and entering 2008, Myspace was regarded as a leading social networking site, and consistently outperformed major Facebook competitors in traffic. Initially, the rise of Facebook did not much reduce the popularity of Myspace; at the time, Facebook was only targeted for students. At its peak, when News Corp tried to combine it with Yahoo! in 2007, Myspace valued $ 12 billion.
2008-2012: Reject and sale by News Corp.
On April 19, 2008, Facebook followed Myspace in Alexa rankings. Since then, Myspace has seen a continuing membership loss. Several descriptions are suggested for his decline, including the fact that he is sticking to "portal strategy" to build audiences around entertainment and music, while Facebook and Twitter are constantly adding new features to enhance the social networking experience.
Marvin L. Gittelman suggested that a $ 900 million three-year advertising deal with Google, while being short-term cash, is a long-term hurdle. The deal requires Myspace to put more ads in the advertised space, which makes the site slower, harder to use, and less flexible. Myspace can not experiment with its own site without losing revenue, while rival Facebook is launching a new clean site design. MySpace CEO Chris DeWolfe reported that he should push back against Fox Interactive Media's sales team who monetize the site regardless of the user experience.
While Facebook is focusing on creating a platform that allows outside developers to build new applications, Myspace builds everything at home. Shawn Gold, Myspace's former head of marketing and content, said "Myspace is too wide and not deep enough in its product development.We go with lots of superficial products and not the best products in the world". The product division has introduced many features (communication tools such as instant messaging, line advertising programs, video players, music players, virtual karaoke machines, self-service advertising platforms, profile editing tools, security systems, privacy filters, and Myspace book lists, among others). However, the feature is often buggy and slow because there is not enough testing, measurement, and iteration.
Danah Boyd, a senior researcher at Microsoft Research, notes the social networking website that Myspace and others are very strange businesses - where companies may sequentially rise, fall, and disappear, such as "Influential people attract others enter at the time of climbing - and the signal to escape when it's time to get out ". The volatility of social networking was exemplified in 2006 when Connecticut Attorney General Richard Blumenthal launched an investigation into children's exposure to pornography on Myspace; the resulting media frenzy and Myspace's inability to build effective spam filters give the site a reputation as a "vortex of irregularities". Around that time, special social media companies such as Twitter formed and began targeting Myspace users, while Facebook launched a communications tool that is considered safe compared to Myspace. Boyd compared the shift of middle-class white boys from the "seedy" Myspace to the "safer place" of Facebook, to the "white flight" of American cities; Myspace's perception eventually drives advertisers away as well. In addition, Myspace has a special issue with vandalism, phishing, malware, and spam that fail to be deducted, making the site look unfriendly.
This has been cited as a factor why users, who as teenagers were Myspace's strongest audience in 2006 and 2016, have migrated to Facebook. Facebook, which started out strongly with 18-to-24 groups (mostly students), has been far more successful than Myspace in attracting elderly men.
Chairman and CEO Rupert Murdoch is said to be frustrated that Myspace has never met expectations, as a distribution outlet for Fox studio content, and lost $ 1 billion in total revenue. That resulted in DeWolfe and Anderson gradually losing their status within Murdoch's executive circle, plus DeWolfe's mentor, Peter Chernin, President and Los Angeles-based COO News Corp, left the company. Former AOL executive Jonathan Miller, who joins News Corp who is in charge of digital media business, was in the job for three weeks when he mobilized the Myspace executive team in April 2009. MySpace President Tom Anderson resigned while Chris DeWolfe was replaced as Myspace CEO by former COO of Facebook Owen Van Natta. News Corp's March 2009 top-tier Myspace meeting was reported as a catalyst for the management reshuffle, with Google's search agreement over, key personnel departure (Myspace COO, SVP engineering, and SVP strategy) to form startup. In addition, the opening of new luxury offices worldwide is questionable, as rival Facebook does not have an equally expensive expansion plan but still attracts international users quickly. Changes to the Myspace executive ranks were followed in June 2009 by 37.5% of employment (including 30% of US employees), reducing employees from 1,600 to 1,000.
In 2009, around that time Myspace experienced layoffs and management reshuffle, the site "relies on drastic redesign as Hail Mary passes to get the user back". However this may have backfired for Myspace, as it is noted that users generally dislike the tweak interface on rival Facebook (which avoids redesign of the main site).
Myspace has been trying to redefine itself as a social entertainment website, with more focus on music, movies, celebrities, and TV, than social networking websites. Myspace is also developing links with Facebook that will allow musicians and bands to manage their Facebook profiles. CEO Mike Jones was quoted as saying that Myspace is now a "complementary offer" for Facebook Inc., which is "no longer a rival".
In March 2011, market research figures released by comScore show that Myspace has lost 10 million users between January and February 2011, and that's down from 95 million to 63 million unique users over the previous twelve months. Myspace recorded the sharpest drop in viewers in February 2011, as traffic fell 44% from a year earlier to 37.7 million unique US visitors. Advertisers have been reported for not willing to commit to long-term transactions with the site.
In late February 2011, News Corp officially placed the site for sale; it is estimated to be worth $ 50-200 million. Losses from the last quarter of 2010 were $ 156 million, more than doubling the previous year, which dragged down strong results from parent News Corp. The deadline for bids, May 31, 2011, went without any of the above reserved $ 100 million reserve price It is said that the rapid decline in Myspace business during the last quarter precluded many applicants.
On June 29, 2011, Myspace announced to label partners and pressed via email that it had been acquired by Special Media for an undisclosed amount, rumored to be as low as $ 35 million. CNN reported that Myspace sold for $ 35 million, and noted that "far less than the $ 580 million News Corp paid for Myspace in 2005". Rupert Murdoch went on to call Myspace to buy a "big mistake". Time Magazine compares News Corporation's purchase of Myspace to Time Warner from AOL - a conglomerate that tries to stay ahead of the competition. Many former executives have had more success after leaving Myspace.
2016-present: Time Inc. holdings
On February 11, 2016 it was announced that MySpace and its parent company had been purchased by Time Inc.
As of May 2016, data for nearly 360 million MySpace accounts are offered on the "Real Deal" black market website. Leaked data includes weakly encrypted email addresses, usernames and passwords (SHA1 hash of the first 10 characters of the password changed to lowercase and stored without cryptographic salt). The exact date of data breach is unknown, but data analysis shows that the data was exposed eight years before publication, around 2008.
Maps Myspace
Features
Since YouTube was founded in 2005, Myspace users already have the ability to embed YouTube videos on their Myspace profile. Recognizing the threat of competition for the new Myspace Video service, Myspace prohibits embedded YouTube videos from their user profiles. Myspace users widely protest against the ban, prompting Myspace to lift the ban immediately afterwards.
There are various environments where users can access Myspace content on their phones. American mobile phone provider Helio released a series of phones in early 2006 that could leverage a service known as Myspace Mobile to access and edit a person's profile and communicate with, and view other members' profiles. In addition, UIEvolution and Myspace are developing a mobile version of Myspace for a wider range of carriers, including AT & amp; T, Vodafone, and Rogers Wireless.
The list of full classified services offered begins in August 2006. It grew by 33 percent in a year from the start. Myspace Classifieds is launched right at the same time the site appears on the internet.
MySpace uses Telligent Community implementation for its forum system.
Music
Shortly after Myspace was sold to News Corporation in 2005, the website launched their own record label, MySpace Records, in an attempt to discover an unknown talent on Myspace Music. Artists can upload songs, EPs, and full albums to Myspace. By 2017, over 53 million songs have been uploaded to Myspace by over 14 million different artists, with over 13,000 songs added daily. Singers like Lily Allen, Owl City, Hollywood Undead, Sean Kingston, Arctic Monkeys, Echobelly, Ice Nine Kills, and Drop Dead, Gorgeous gained fame through Myspace. More than eight million artists have been discovered by Myspace. In late 2007, the site launched The MySpace Transmissions, a series of live-in-studio recordings by renowned artists.
Redesign
Previous redesign
On March 10, 2010, Myspace added some new features, such as a recommendation engine for new users suggesting games, music, and videos based on previous search habits. Security on Myspace is also noted, with Facebook criticism, to make it a safer site. Myspace Security allows users to choose whether content can be viewed for Only Friends, 18 and older, or Everyone. The website will also release some micro mobile apps for Myspace gamers in addition to sending them game alerts. This site can release 20 to 30 micro apps and start mobile in 2011.
In October 2010, Myspace introduced a beta version of the new site design on a limited scale, with plans to redirect all interested users to the new site in late November. Chief executive Mike Jones said the site no longer competes with Facebook as a general social networking site. Instead, Myspace will be oriented to music and will target younger people. Jones believes most younger users will continue to use the site after redesign, although older users may not. The purpose of the redesign is to increase the number of Myspace users and how long they spend there. On Oct. 26, BTIG analyst Richard Greenfield said, "Most investors have removed MySpace now," and he is not sure if the change will help the company recover.
In November 2010, Myspace changed its logo to coincide with the design of the new site. The word "I" appears in the Helvetica font, followed by a symbol representing a space. The logo change was announced on October 8, 2010 and appeared on the site on November 11, 2010. Also that month, MySpace integrated with Facebook Connect - called it "Mash Up with Facebook" in an announcement widely seen as the last act of recognizing Facebook's dominance the social networking industry.
In January 2011, it was announced that Myspace staff would be reduced by 47%. Despite the new design, user adoption continues to decline.
In September 2012, a new redesign is announced (but no given date) makes Myspace more visual and it turns out to be optimized for tablets.
In April 2013 (maybe earlier), users can transfer to the new Myspace redesign.
Company information
International version
Since early 2006, Myspace has offered options to access services in various regional versions. Alternate regional versions provide automatic content according to locality (for example, UK users view other UK users as "Cool New People", and UK-oriented events and ads, etc.), offer a local language other than English, or accommodate regional differences in spelling and conventions in the English-speaking world (eg, USA: "favorites", mm/dd/yyyy; worldwide: "favorites", dd/mm/yyyy).
MySpace Developer Platform (MDP)
On February 5, 2008, Myspace set up a developer platform that allows developers to share ideas and write their own Myspace apps. The opening was inaugurated with a workshop at the MySpace office in San Francisco two weeks before the official launch. MDP is based on the OpenSocial API presented by Google in November 2007 to support social networks to develop social widgets and interact and can be seen as the answer for Facebook's developer platform. The first public beta of Myspace Apps was released on March 5, 2008, with about 1,000 apps available.
Myspace server infrastructure
At QCon London 2008, Head of Myspace Systems Architect Dan Farino pointed out that Myspace is sending 100 gigabits of data per second to the Internet, which is 10 gigabit of HTML content and the rest are media like videos and pictures. The server infrastructure consists of over 4,500 web servers (running Windows Server 2003, IIS 6.0, ASP.NET and.NET Framework 3.5), more than 1,200 cache servers (running Windows Server 2003 64-bit), and more than 500 database servers (running 64-bit Windows Server 2003 and SQL Server 2005) as well as a dedicated distributed file system running on Gentoo Linux.
In 2009, Myspace has begun to migrate from HDD to SSD technology on some of their servers, thereby saving space and power usage.
Revenue model
Myspace operates only on revenue generated by ads because the revenue model does not have user-paid features. Through its affiliated websites and ad networks, Myspace collects data about its users and uses behavioral targeting to select the ads that each visitor views.
On August 8, 2006, Google's search engine signed a $ 900 million deal to provide Google search facilities and advertise on Myspace.
Third-party content
Companies like Slide.com, RockYou, and YouTube are launched on Myspace as widgets that provide additional functionality to the site. Other sites create layouts to personalize the site and make hundreds of thousands of dollars for owners mostly in their late teens and early twenties.
In November 2008, Myspace announced that user-uploaded content in copyright infringement held by MTV and its subsidiary network would be redistributed with ads that would generate revenue for the company.
Acquisition Imaji
On November 18, 2009, Imeem was acquired by Myspace Music for an undisclosed amount. After the acquisition was completed on December 8, 2009, it was confirmed that Myspace Music purchased Imeem with cash of less than $ 1 million. Myspace also stated that they will transition Imeem users, and move all their game listings to Myspace Music. On January 15th, 2010, Myspace started recovering Imeem playlist.
Mobile app
Along with the redesign of its website, Myspace is also completely redesigning their mobile app. The redesigned app at Apple App Store was released in early June 2013. The program has tools for users to create and edit gif images and post them to their Myspace stream. The app also allows users to stream the live streaming concerts that are available. New users can join Myspace from the app by signing in with Facebook or Twitter or by signing up with an email.
Availability
Myspace mobile apps are not available in the Google Play store, and are no longer available on the Apple App Store. Mobile web apps can be accessed by visiting Myspace.com from a mobile device.
Radio
This app allows users to play Myspace radio channels from the device. Users can choose from genre stations, flagship stations, and user or artist stations. A user can build their own station by linking and listening to songs on the Myspace desktop website. Users are given six jumps per station.
See also
- Christou v. Beatport, LLC , a district court case stating that a MySpace profile may be considered a trade secret
- Criticisms of Myspace
- Doe v. MySpace , a decision that MySpace is immune from the obligations caused by sexual violence against minors.
- gOS 2.9 "Spaces" - Linux distributions redirected to Myspace users, see gOS (operating system)
- List of internet phenomena
- List of social network websites
- List of virtual communities with over 100 million active users
- MyDeathSpace.com
- Myspace IM
- MySpace Movies
- Myspace Records
- Social software
- SodaHead.com
- Web 2.0 Suicide Machine
- Vine (service)
References
Further reading
- Angwin, Julia. 2009. Stealing MySpace: The Battle for Controlling the Most Popular Web Site in America , New York: Random House. ISBN: 978-1-4000-6694-0
- Davis, Donald Carrington (2007). "Myspace Is not Your Space: Expanding A Fair Credit Reporting Law to Ensure Accountability and Fairness in Company Search on Online Social Networking Services". Kan. J.L. & amp; Pub. Pol'y . 16 (237). < span>
- Tapscott, Don, and Anthony D. Williams. 2007. Wikinomics: How Mass Collaboration Changes Everything . New York: Penguin.
External links
- Dodero, Camille, "You and your technicians: In 2006, the new media is not just for geeks anymore", Boston Phoenix , December 20, 2006.
- Official website
Source of the article : Wikipedia
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