HubSpot is a developer and marketer of software products for incoming marketing and sales. The company was founded by Brian Halligan and Dharmesh Shah in 2006. Its products and services aim to provide tools for social media marketing, content management, web analytics, and search engine optimization.
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History
HubSpot was founded by Brian Halligan and Dharmesh Shah at the Massachusetts Institute of Technology (MIT) in 2006.
The company grew from $ 255,000 in revenue in 2007 to $ 15.6 million in 2010. Later that year HubSpot acquired Oneforty, a Twitter app store founded by Laura Fitton. The company also introduced new software to personalize the website to every visitor. According to Forbes , HubSpot began targeting small companies but "moving steadily to serve larger businesses up to 1,000 employees." HubSpot filed an initial public offering with the Securities and Exchange Commission on August 25, 2014 asking them to be listed on the New York Stock Exchange under the ticker symbol HUBS. In July 2017, HubSpot acquired Kemvi, which implemented artificial intelligence and machine learning to help the sales team.
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Software and services
HubSpot provides tools for social media marketing, content management, web analytics, landing pages, and search engine optimization. HubSpot has integration features for salesforce.com, SugarCRM, NetSuite, Microsoft Dynamics CRM, and more. There are also third party services such as templates and extensions. In addition, HubSpot offers online resource consulting and academy services to learn about incoming marketing tactics. It also hosts group conference users and incoming marketing and certification programs. HubSpot promotes their incoming marketing concepts through their own marketing and has been called "productive creators of content" like blogs, social media, webinars and white papers.
In 2010, an article in Harvard Business Review said that HubSpot's most effective inbound marketing feature is its free online tool. One such tool, Grader Marketing, assesses and assesses website performance. The company introduced Twitter tracking feature in 2011.
In 2018, Hubspot integrates Taboola on the dashboard, pay-per-click native advertising network. Hubspot also announced a partnership with Google Cloud in February 2018, expanding their cloud-based services to their international customers while enhancing their existing partnerships with Google.
Free CRM HubSpot
The company launched HubSpot CRM Free in 2014. CRM products track and manage interactions between companies and their customers and prospects. This allows the company to estimate revenue, measure sales team productivity, and report revenue sources. The software as a free service product and integrated with Gmail, G Suite, Microsoft Office for Windows, and other software.
Technology industry review
HubSpot has been described as unique because it strives to provide customers with an all-in-one approach. Review of 2012 in Search CRM says HubSpot is not the best business solution in every category but taken as a whole it is the best "marketing solution" that incorporates many tools into one package. It identifies HubSpot's "power" as the sophistication of the Call-to-Action (CTA) tool, the online ecosystem, and "ease of use." The weakness is described as having "wider than depth." The review said the lack of customization and design tools could be limiting and that it is missing out on advanced features like Business Management tool (BPM) to manage workflow.
Controversy
In July 2015, CMO Hubspot Mike Volpe was dismissed for violating HubSpot's business behavior code after it was found that he was trying to get a copy of the "Disrupted: My Misunderstanding in a Bubble Start Up book written by his former employee Daniel Lyons. According to an article in the Boston Globe, records obtained under the Freedom of Information Act indicate that HubSpot executives consider the book "financial threat to HubSpot" and Volpe uses "tactics such as hacking email and blackmail" in an attempt to prevent the book was published.
In April 2016, after releasing his book, Lyons criticized the company in the New York Times article saying it had a "frat house" atmosphere and described it as a "digital sweatshop", claiming there was little work security for workers technology at HubSpot. Later that month, the founder of HubSpot gave an official response to the book, where they discussed some, but not all, Lyons claims.
Reception
The Boston Business Journal is named HubSpot "The Best Place to Work in 2012." By 2015, the company was named the best big company to work in Massachusetts by the Boston Globe.
References
Further reading
- Lyons, Daniel (2016). Disrupted: My Mistakes in Bubble Start Up . Hachette Books. ISBNÃ, 978-0316306089
- Halligan, Brian; David Meerman Scott; Dharmesh Shah (2010). Inbound Marketing: Get Found Using Google, Social Media and Blogs . John Wiley & amp; Sons, Inc. ISBNÃ, 978-0-470-49931-3
External links
- Official website
Source of the article : Wikipedia
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