Google Ad Grants

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Google Ad Grants is a donation program that distributes free in-kind advertising to select 501(c)(3) nonprofit organizations. Participating non profit organizations are eligible to receive up to $10,000 per month in in-kind advertising within the AdWords search engine marketing platform. Google Ad Grants, along with other services, is made available by Google for Nonprofits and is available in over 50 countries .

Video Google Ad Grants

Eligibility

Google specifies a number of organizational criteria in order to be eligible for a Google Grant , including:

• Participation in the Google for Nonprofits program
• Current 501(c)(3) status
• Organization website with substantial content to which ads can be linked

Google Grants for charities are not available to the following organisations:

• Government entities and organisations
• Hospitals and medical groups
• Schools, childcare centres, academic institutions and universities (however, philanthropic arms of educational organizations are eligible)

Maps Google Ad Grants

Restrictions

Google Grants for nonprofit organisations available in many countries . The following restrictions apply:

• A daily budget set to $329, which is equivalent to about $10,000 per month
• A maximum cost-per-click (CPC) limit of $2 USD
• Only run keyword-targeted campaigns
• Only appear on Google search result pages
• Only run text ads

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Grantspro programme

The Grantspro program offered eligible charities an increased budget cap of $40,000 USD per month instead of the standard $10,000 USD per month. The program was terminated as of September 1, 2016 . There were an additional set of requirements to qualify for the Grantspro programme . Beneficiaries of the Grantspro programme had to:

• Install conversion tracking and be successfully tracking at least one conversion, where conversion means a substantial action on their site, such as a newsletter subscription or volunteer sign up
• Spend at least $9,900 of their budget for at least two months over a six-month period
• Maintain an average click-through rate (CTR) of 1% or higher over the last six-month period
• Have a dedicated member of the organisation who maintains the account at least once a fortnight
• Complete an end-of-year survey to share impact data

Program Termination

As of September 1, 2016, Google stopped accepting new applications to the Grantspro program, simply stating: "The Ad Grants team is no longer accepting Grantspro applications."

Existing Grantspro program participants will be able to continue using the higher grant limits, but new applications after the program closure will not be accepted. While Google had suspended new applications to the program temporarily in 2013 and re-opened the program in 2014 , statements by Google indicate that this suspension may be permanent "as part of new efforts to streamline the program."

This had no effect on the standard Google Ad Grants programme, which is still accepting and enrolling qualifying nonprofits .

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Application and management

Eligible nonprofit organizations can apply for Google Grants online . The application application and enrollment of the Grant can take up to 10 business days and is administered by the Google for Nonprofits team. Upon receipt of a Google Grant the grantee is responsible for setting up and managing their Google Grant AdWords account, including its various campaigns, ad groups, ads and keywords. Most Google Grant recipients choose to manage their grant independently, while others seek search engine marketing consultants to optimize their grant performance.

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References

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External links

• Official website

Source of the article : Wikipedia